We believe preparing for a baby should feel exciting — not exhausting. In9Months is the calm, modern registry that puts families first and eliminates everything that doesn't serve you.
The baby industry is a $70 billion maze of conflicting advice, influencer partnerships, and decision overload. New parents shouldn't need a spreadsheet just to figure out what to put on their registry.
In9Months was born from a simple frustration: why does every baby registry feel like it was designed for advertisers instead of families? We set out to build the registry we wished existed — one that's beautiful, honest, and genuinely helpful.
We guide without pressuring. We simplify without dumbing down. And we never, ever put a brand's interests above yours.
These aren't just words on a wall. They shape every decision we make — from the features we build to the partnerships we turn down.
No hidden partnerships, no sponsored placements. Every recommendation exists because parents love it — not because a brand paid for it. Your registry, your choices.
Every family looks different, and every family deserves a beautiful registry experience. We design for all parents — regardless of family structure, budget, or background.
Parenthood is overwhelming enough. We strip away the noise, the decision fatigue, and the pressure so you can focus on what actually matters — welcoming your little one.